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In our “Pretzels, Baby” campaign, the Pretzel Lady asserted snack dominance on internet.
Andy Richter got in our way and paid dearly.



With Ross Fletcher, Ian Reichenthal, and more at Barton F. Graf. 
Awards: Bronze Andy Award, social marketing | Webby Honoree, best copywriting | Webby Honoree, viral marketing | Webby Honoree, best influencer endorsement