With 165 million views, it’s the most watched Super Bowl spot of all time.
It was also the 2nd most viewed video on YouTube the year it aired.
Now it’s listed among the best 50 Super Bowl spots of all time at #27. Right in that meaty part of the curve—not showing off, not falling behind.
With Ross Fletcher and more at Barton F. Graf. Directed by Tom Kuntz.
Awards: D&AD Wood Pencil, film | One Show Merit, film | One Show Merit, scriptwriting | AICP Shortlist, performance/dialogue | AICP Shortlist, humor | AICP Shortlist, copywriting | AICP Shortlist, campaign | YouTube, #1 Ad of 2015 | YouTube, #2 Video of 2015 | AdAge, The Super Bowl Top 5
Press: Creativity Editor’s Pick, Creativity Top 5: Super Bowl Edition, Adweek, Esquire, Fast Company, VentureBeat, Top Trending Ads of 2015 (Global), Top Trending Gaming Videos of 2015 (Global)